“VICE | VOX NEWS”: The Winning Formula for Your Brand’s News & Information
- jg-cleary
- Jun 2
- 2 min read
What's your big story? There's a better way to educate and update your customers.
According to the Content Marketing Institute, only 28% of B2B buyers say video from brands is memorable. And let’s face it—most corporate videos follow the same predictable patterns: generic voiceovers, information overload, and the same talking heads.
But if you’ve ever watched Vice News or Vox, you know they take a different approach. Take a look:
So—what if you could apply that same winning formula to your cause, mission, product launch, or information update? Here’s why it works—and how you can adapt it to your brand:
1. Narrative-driven, not explainer-driven
Vice doesn’t just say “here’s what this means”—it pulls you into a journey or investigation. The tension of the story moves you forward, not just the information. People remember how you made them feel, not just what you said.
Brand takeaway: Use a passionate employee, or bring in a recognizable face or journalist to uncover the story with curiosity.
2. Human-first, not headline-first
Vice begins with people—not products, policies, or data dumps. You meet someone before you understand the issue, building empathy before insight.
Brand takeaway: Don’t lead with the tech—lead with the people most affected by it.
3. Immersive storytelling
Vice sends reporters into the field. It feels raw, unscripted, and intimate—like you're part of the discovery, not just watching from the sidelines.
Brand takeaway: Don’t be afraid to turn the camera on yourself. Audiences crave the real you. Take them inside your world.
4. Unpolished = Trustworthy
Vice films often look handheld, gritty, and raw—by design. The “imperfection” signals honesty, not sloppiness. It feels unfiltered and real.
Brand takeaway: Authenticity can beat polish. Don’t overproduce what should feel human.
5. Blends Information With Emotion
Even in tech or health stories, there’s always someone at the heart of it—someone impacted, someone fighting, someone afraid. That emotional thread is what makes it memorable.
Brand takeaway: Don’t just deliver facts. Tell a story that makes people care.
Let’s Tell Your Story
A brand documentary isn’t just content—it’s a movement. It’s how you connect, inspire, and build something that actually lasts.If you’re ready to create a film that captures the heart of your brand, let’s make it happen.
📞 (929) 242-9246
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